Privacy Policy

Estelle Eden LLC

Effective Date: October 26, 2026

1. Introduction

Welcome to Estelle Eden.

At Estelle Eden LLC (“Estelle Eden,” “we,” “us,” or “our”), we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, purchase our jewelry, communicate with us, or otherwise interact with our services.

By using our website, you acknowledge the data practices described in this Privacy Policy. Where applicable law requires consent, we will request it separately.

If you have questions about this Privacy Policy, please contact us at support@estelleeden.com.

2. Information We Collect

We may collect personal information that you provide directly, information generated automatically when you use our website, and information received from authorized third parties.

Personal Information

When you make a purchase, create an account, contact us, or subscribe to communications, we may collect:

• Full name

• Email address

• Phone number

• Billing and shipping addresses

• Order and purchase history

• Customer account details

• Product preferences

• Customer service communications

• Marketing communication preferences

Payment Information

When you make a purchase, payment information is processed through our authorized payment providers.

Depending on the payment method, these providers may process payment card information, billing details, and transaction information.

We may receive limited transaction information, such as payment status, payment method type, and transaction identifiers, to process and manage your order.

Automatically Collected Information

When you browse our website, we and our service providers may collect:

• IP address

• Browser type and version

• Device information

• Operating system

• Approximate geographic location

• Pages visited

• Products viewed

• Shopping cart activity

• Referral sources

• Website interaction and usage data

• Cookie identifiers and similar tracking information

This information helps us maintain website functionality, improve shopping experiences, analyze performance, and, where enabled and permitted, personalize advertising.

3. How We Use Your Information

Estelle Eden uses personal information for legitimate business purposes, including:

Order Processing and Fulfillment

To process purchases, confirm orders, collect payments, arrange shipping, manage returns, and provide customer support.

Customer Communications

To send order confirmations, shipping notifications, delivery updates, and important information regarding your purchases.

Customer Service

To respond to inquiries, assist with product questions, resolve order issues, and improve customer satisfaction.

Marketing and Promotions

Where permitted by applicable law and your preferences, to send product announcements, promotional offers, special discounts, and other marketing communications.

Website Improvement

To understand customer interactions, improve website navigation, measure store performance, and enhance our products and services.

Fraud Prevention and Security

To detect suspicious transactions, prevent unauthorized activity, protect customer information, and maintain website security.

Legal Compliance

To comply with applicable laws, maintain required business records, respond to lawful requests, and protect our legal rights.

4. Shopify and E-Commerce Services

Our online store uses Shopify technology to support e-commerce operations, including customer checkout, order management, payment processing, and related services.

Shopify may collect and process personal information when customers browse, interact with, or make purchases through our store.

Depending on the Shopify services and settings enabled, Shopify may also use information about customer interactions with our store, other merchants, and Shopify to provide enhanced shopping experiences, analytics, personalization, and advertising services.

Personal information may be shared with Shopify and other service providers, including providers located outside your country of residence, as necessary to operate and improve these services.

For additional information, please review:

Shopify Consumer Privacy Policy

Shopify Privacy Controls

5. Cookies and Tracking Technologies

Estelle Eden and our technology partners may use cookies, pixels, and similar tracking technologies.

These technologies can support:

• Essential website functionality

• Shopping cart and checkout operations

• Customer preferences

• Website analytics

• Website performance monitoring

• Advertising measurement

• Personalized marketing and product recommendations

Certain advertising partners may collect information about your activities across websites or services where permitted.

Depending on your location, you may be offered a cookie consent banner or other privacy controls.

You may also manage cookies through your browser settings. Disabling essential cookies may affect certain website features.

Where required by law, we obtain consent before using non-essential tracking technologies.

6. Email and SMS Marketing

If you subscribe to Estelle Eden marketing communications, we may use your contact information to send promotional messages, including new jewelry arrivals, exclusive offers, sales, and product updates.

You may unsubscribe from marketing emails at any time by selecting the unsubscribe link included in those messages.

If we offer SMS marketing, text messages will be sent only in accordance with applicable consent and marketing requirements. You may opt out of promotional text messages by following the instructions provided in those messages.

Unsubscribing from promotional communications does not prevent us from sending transactional communications necessary to fulfill your orders or provide requested services.

7. Sharing Your Personal Information

We may share personal information with trusted third parties when reasonably necessary for our business operations.

These may include:

Payment Processors: To securely process transactions and refunds.

Shipping and Fulfillment Providers: To prepare, ship, track, and deliver orders.

E-Commerce Providers: Including Shopify and related technology providers.

Customer Support Providers: To manage inquiries and provide assistance.

Marketing and Analytics Providers: To deliver communications, measure campaign performance, and provide advertising services where enabled and permitted.

Fraud Prevention and Security Providers: To protect our business and customers.

We may also disclose information when legally required or in connection with a lawful business transaction, such as a merger, acquisition, or sale of business assets.

We do not disclose personal information to unrelated third parties for their independent purposes except as described in this policy, with appropriate authorization, or as permitted by law.

Some advertising disclosures may constitute a "sale," "sharing," or "targeted advertising" under certain privacy laws, even when no money is exchanged for personal information.

8. Your Privacy Rights and Choices

Depending on your state or country of residence, you may have the right to:

• Request access to personal information we hold about you.

• Request correction of inaccurate information.

• Request deletion of certain personal information.

• Request a portable copy of your information.

• Opt out of certain targeted advertising or data-sharing activities.

• Withdraw consent where our processing relies on consent.

• Object to or restrict certain processing activities.

• Appeal a decision regarding a privacy request, where applicable.

To exercise these rights, contact:

support@estelleeden.com

Please include sufficient information for us to understand and process your request. We may need to verify your identity before fulfilling certain requests.

We will respond within the timeframes required by applicable law.

We will not unlawfully discriminate against customers for exercising their privacy rights.

Customers may also manage certain data preferences directly through Shopify's Privacy Portal.

9. Advertising and Data-Sharing Choices

Estelle Eden may use digital advertising services to promote jewelry products and measure the effectiveness of marketing campaigns.

Depending on our active integrations, these services may involve cookies, tracking pixels, or other technologies that collect browsing activity and interactions with advertisements.

Certain privacy laws grant consumers the right to opt out of using their personal information for targeted advertising or certain forms of sharing.

You can contact us at support@estelleeden.com to request an applicable opt-out.

Additional choices relating to Shopify's processing of customer information are available through:

https://privacy.shopify.com/en/

Where applicable, we will honor valid privacy preference signals and opt-out requests as required by law.

10. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.

Our e-commerce and payment service providers also maintain security measures intended to protect information processed through their systems.

However, no internet transmission or electronic storage method is completely secure.

While we work to protect your information, we cannot guarantee absolute security.

If you believe your information has been compromised, please contact us promptly.

11. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:

• Completing and managing orders

• Providing customer support

• Maintaining purchase and transaction records

• Complying with tax, accounting, and legal requirements

• Preventing fraud and resolving disputes

• Fulfilling legitimate business needs

Retention periods depend on the type of information, the purposes for which it was collected, and applicable legal obligations.

When information is no longer required, we will delete, anonymize, or otherwise handle it in accordance with applicable law.

Certain records may need to be retained after an account is closed or a deletion request is received.

12. International Data Transfers

Estelle Eden operates from the United States.

Our e-commerce, payment, fulfillment, and technology providers may process or store personal information in other countries.

As a result, personal information may be transferred outside the country or region where you reside.

Where required by applicable law, we use or rely on appropriate measures designed to protect personal information transferred internationally.

13. Children's Privacy

Our website and products are intended for a general consumer audience and are not specifically directed toward children.

We do not knowingly collect personal information from children in violation of applicable privacy laws.

If we become aware that personal information has been collected from a child without legally required authorization, we will take appropriate steps to delete or otherwise lawfully handle that information.

Parents or guardians who believe their child has provided personal information may contact support@estelleeden.com.

14. Third-Party Websites

Our website may contain links to external websites, social media platforms, payment services, or other third-party services.

These websites may maintain separate privacy practices and policies.

Estelle Eden is not responsible for the privacy practices of independent third-party websites.

We encourage customers to review the privacy policies of external services before providing personal information.

15. Additional Information for European and UK Customers

Where the General Data Protection Regulation (GDPR), UK GDPR, or similar laws apply, Estelle Eden LLC may act as a data controller for personal information collected in connection with our business.

Depending on the processing activity, our legal bases may include:

• Contractual necessity: Processing orders, payments, and deliveries.

• Legal obligations: Maintaining legally required records and complying with applicable regulations.

• Legitimate interests: Providing customer service, preventing fraud, and maintaining business operations, where those interests are not overridden by individual rights.

• Consent: Certain marketing communications, non-essential cookies, and advertising activities where consent is required.

Eligible individuals may exercise applicable privacy rights by contacting support@estelleeden.com.

You may also have the right to lodge a complaint with the relevant data protection authority.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations, technology, legal requirements, or data practices.

When updates are made, we will revise the effective date at the top of this page.

Where legally required, we will provide additional notice or obtain consent before implementing material changes.

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